Ecommerce in the United Kingdom worth 153 billion euros or 133 billion pounds during year 2016. This means that there was 16 percent growth of the industry compared to previous, 2015 year. For comparison, when consumers spent 132 billion euros online with English retailers. This growth was partly due to an increased popularity of mobile mcommerce.
As shown by the latest figures from the IMRG Capgemini eRetail Sales Index, companies predicted the ecommerce industry in the UK should grow 11% during 2016, but it happened to be even more: 16%. As of IMRG view, the results demonstrate an exception performance for online retail in the UK. IMRG by the way thinks this industry will grow even further by 14% in 2017.
Smartphones show 54% of mobile device sales
The strong growth of ecommerce market in the UK was powered by the ongoing growth of mobile commerce. In December 2016, sales made via smartphones increased by 47% compared to the December 2015. Sales made on tablet PCs decreased by 3 percent. Smartphones are now the most popular mobile devices to shop online with: in December 2015, its share of mobile device sales was 39%, while it accounted for 54% of mobile device sales in December 2016.
When looking at the product categories, it shows that online sales of accessories increased the most (38%), followed by lingerie (33%) and gifts (26%). But, the health and beauty sector had a year to forget, with online sales in the category 3% during 2016
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