New RFID Visitor Tracking Technologies at Sports, Art, and Music Events

Whether you are a football or music fan, those unique feelings of a unity which you can experience when people gather together to look at magnificent show on the big arena are familiar to you, for sure.

Nevertheless, the jammed stands and tens of thousands of the viewers at stadium can become one of the worst experiences, especially if you have to wait in huge line on an entrance or in attempt to buy drinks when you have already got inside. At the same time not only the audience suffer. The companies operating stadiums also face problems, for example, when it is necessary to deal with cash, to operate flows of people and to resist to hooligans.

RFID, mobile applications and intellectual platforms for carrying out events provide the best experience for the audience who come to arenas.

But it isn't a must at all that everything will develop according to the worst scenario. With the competent choice of technology it is possible to achieve substantial increase of safety, to increase revenue at the event and to receive the best understanding of needs of visitors, at the same time the long waiting lines will remain in the past. The RFID technology solutions presented by IQ Direct Inc, mobile applications and intelligent tools for carrying out events  include:

• support of named tickets and technology of access control;
• support both online of payments, and offline payments;
• applications for cashier operators;
• media coverage for best user experience;
• data collection in real time and their analysis;
• mobile marketing;
• and many other things, at the same time the new functions and opportunities are constantly developed and added.

Intellectual subscription

An opportunity to intellectually register all bearers of subscription tickets in the schedule would be useful both to organizers and to fans. Such feature allows to get rid of considerable part of long waiting lines, to give a better understanding about attendance, to increase speed of service, and also to have a branding opportunity. For example, giving out the discounts for certain sellers or carrying out promotional events.

Existence of a wireless card with RFID support for each owner of the subscription will provide fast pass to event site and a possibility of instant payment without the use of cash. Mobile applications can provide all necessary: opportunity to check balance, receive the admission to a VIP-zone, and pre-ordering of snacks and drinks in breaks between times and search of the places. All this means that customer will be able to provide much higher quality of service for most dedicated fans on all home games.

Thanks to advanced proprietary RFID technology by IQ Direct Inc along with specialized billing system, the platform:

allows to increase quality of service of visitors during events;

• helps to raise revenue: both on the basis of the existing income sources, and from new sources;
• raises degree of an involvement of public and its loyalty;
• promotes safety measures improvement;
• provides transparency of all financial transactions which are carried out on the platform where your event is held;
• increases the importance of your event in business negotiations with partner brands.

Moreover, the platform allows to work with online payments with the use of traditional payment service providers, but also with advance payments. It allows teams to keep considerable part of revenue from game in their own safely protected payment service operating at stadium, also all fans at the same time will be able to carry out usual contactless transactions with use of RFID cards at any retailer where the such payment technology is supported.

The wireless RID platform already implemented with great success at many stadiums and platforms across Europe. The IQ Direct Inc. company works with a number of the world's largest payment service providers and financial institutions for the purpose of expansion of attractive products for support of the actions organized by sponsors.

2016 will become year of the real disrupt for the intellectual promoting and payment technologies for stadiums. Please contact our company in Europe or USA to learn how it is possible to join the growing number of similar intellectual platforms in the future.

The integrated tracking and payment solution by IQ Direct Inc gives you the the chance of demonstration of modern technlology in your business as a feature to potential or present investors and stakeholders. You can instantly get access to information about every the account in real time, including pre-paid balance and data on the previous transactions as well as consolidated reports over event. All these are possible via the website which is specially created by the IQ Direct company.

Modern and functional RFID card for making payments is equipped with the contactless chip from IQ Direct, which has passed certification of the international standards of safety. Visitors can refill balance of a card via the contactless terminals installed in the territory of a festival. Cards are water-resistant and are rigid against damages. Thus, they are safe and suitable for active use in the open air during the festival.

Besides the platform of the events, the cards bracelets can be used for implementation of payments in custom POS terminals, ready for contactless payments around the world and will continue to work after the end of show perpetually.

IQ Direct event system can be used in combination with any form factor of payment, including cards, wearable devices and mobile NFC. This platform also provides management of payment balances, access rights and work with an extensive portfolio of applications. The full solution supports a rich set of functions, including payments like "touch and go", easy management of access to platforms for events and to the places intended for rest and also many other useful applications. It improves and provides protection to visitors, also allows the organizers and other interested parties to implement intellectual communications, marketing programs and loyalty programs which work before, at the same time, and after the end of events.

IQ Direct event system can be used in combination with any form factor of payment, including cards, wearable devices and mobile NFC. This platform also provides management of payment balances, access rights and work with an extensive portfolio of applications. The full solution supports a rich set of functions, including payments like "touch and go", easy management of access to platforms for events and to the places intended for rest and also many other useful applications. It improves and provides protection to visitors, also allows the organizers and other interested parties to implement intellectual communications, marketing programs and loyalty programs which work before, at the same time, and after the end of events.

The IQ Direct smart platform developed on the basis of our expertise in technologies of bank payments, product design and interactive events is the special offer helping our partners and customers to achieve higher level of control over their event or the place of carrying out.

Some examples to take into account:

• Strengthening of positive experience which visitors get at events
• Increases the income from the existing business streams and create new business streams
• Increases of loyalty of audience
• Strengthen the level of protection and safety on an event venue
• Achieve high degree of transparency of financial transactions on an event venue
• Increases of value of event for partner brands.

The IQ Direct payment platform represents technology of wireless devices on the basis of the RFID technology and a platform of the protected services including the following functions:
Identification, sale of tickets and control of access

• Pre-paid payment solutions
• Applications for transport operators
• Interfaces with social networks (competitions, posts, etc.)
• Collecting and the analysis of data in the real-time
• Mobile marketing

The solution is ideal for event managers, owners of stadiums and their sponsors. It helps to increase the income per seat (visitor) thanks to:

• Prolongation the time of visit;
• To acceleration of control passing;
• Fast RFID payments (about 30% faster than cash);
• Personalized programs of loyalty;

Improvement of understanding of dynamics of a visitor flow and behavioral models of visitors.

Long waiting lines buying drinks during mass events and fear against cash thieves are in the past now. A RFID card or bracelet not only will makes visit of stadium safer, but also saves your time to enjoy game of a favorite team or show of the favorite actor.

If you are interested or have questions on our wireless customer tracking and payment technology, feel free to post your questions below or give us a call!